The Carrboro Citizen Social Media Initiative
Below are a few PDFs that I helped create in one of my classes, New Media Technology and its Impact on the Future of Advertising and PR. My team was tasked with creating a social media initiative for The Carrboro Citizen, a relatively new newspaper in Carrboro, N.C. that wanted to better its new media practices while simultaneously bringing more traffic to its website. We included our suggestions for best practices, social media strategies, website redesign ideas, and details on a possible intern project, all which are highlighted in the documents below.
Click on the images below to open PDF versions of the documents.